Hey there.

Photography is one of my private passion. But what about my profession …

In over 13 years of working professionally in both Zurich and Munich I focussed on strengthening global brands in various industry sectors – including FMCG, fitness & health, electronic goods, finance & insurance and transport – by finding and designing innovative  solutions in digital touchpoints.

Starting my career in digital campaigning my passion now lies in user centric design of new innovative experiences like voice services, augmented reality and data-based UX or service oriented apps and websites. And constantly emerging new touchpoints enable new possibilities within a customer journey over and over again. 

I love to transform a theoretical vision of a digital product or service by an innovative design and user journey into an engaging brand experience. The use of agile methods and co-working scenarios in the ideation process is crucial to find a value adding solution for the user that fits to the brand. User testings of prototypes during the concept and design process do a proof of concept already before implementation.  

Munich is my base. From here I discover the mountains, participate in sailing regattas at lake Chiemsee, do a sailing trip in salty water or dedicate myself to photography. 

Always open for new adventures and challenges.

#newexperiences #digitalbrandexperiences #voice #servicedesign #ux #ui #co-working #uxconsulting

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